Outrageous Food Costs… have you seen this?

I was at Kroger yesterday and noticed a frozen food entree sale.  Each entree was on sale for $1.00.  Underneath the sale item it said, “Bringing Hope to the Dinner Table.”  What the heck?  Hope?  To the Dinner table?  Is the economy so bad we have to eat hope?  
What is going on?
tm